I wanted to write about this on Monday, but we hand't launched yet so I had to wait. If you aren't aware Intel launched a site called Cool Software that is similar to Digg, but strictly for software.

According to VentureBeat the site cost around $40,000 to make, which is surprising considering the look of the site and the fact it runs off of Pligg, an open source Digg clone. Now I'm not one to say how a megacorp like Intel should spend their money, but if you are going to throw down $40k for something don't you think it would be more than just this?
Not to undermine our very own Clips, which offers the same functionality (and probably more), but I know that it didn't take $40,000 of our time to develop internally.

In all honesty to me it seems like a simple intern project and if it really was developed by someone for that cost the Triad is in the wrong line of business. Is it really a huge problem for the large companies to create something cool? Not saying the site isn't useful because it can be if you are looking for up & coming software applications, but man...I don't know. Maybe I just like when cool things popup on the web.
21 Comments
Scrivs
Written Oct. 10, 2007 / Report /
Wired did a writeup of the site, which offers a little more background as to why Intel decided to create it. Having being created internally it just reaffirms my belief that this was an intern product.
Ozone42
Written Oct. 10, 2007 / Report /
I don't doubt it really was developed for that cost, internally (by low pay interns or not.)
The cause for bloat was probably a ton of business rules that weren't actually made with this kind of project in mind, but had to be followed. There were probably countless breakdowns in communication between the various members of the team that did it, the managers they had to report to, etc etc.
Yeah I'm a bit cynical when it comes to US corporate culture, but I see it time and time again. 70-90% of the work done in your average big american corporation simply doesn't need to be done for one reason or another.
Oli
Written Oct. 10, 2007 / Report /
At first I was going to say: well they probably paid most of that to a designer but looking at it, I've got to say it's a bit shoddy:
- Crappy stock header with random people bouncing around.
- Poorly made navigation buttons
- Where's the submit button? You can see it after some searching but that should have some contrast.
Considering this is a (poorly) templated Pligg install, I just can't see how $40k could have been spent on this. It's a few days of work...
Intel, if you're listening/reading/doing something that means my words here are taken in at your end, please, drop me an email next time you're planning something like this and I'll let you dump $40k on my doorstep and I'll give you a much better result within a couple of weeks.
Ozone42
Written Oct. 10, 2007 / Report /
As an example of stupid non-work and spending. Microsoft spent a year trying to get the Vista shutdown menu the way they wanted it.
Devin
Written Oct. 10, 2007 / Report /
What's even more annoying is the fact Intel is going to "use" people to go off and do business (or something money related) with cool software that we found.
Where is my benefit?
Ozone42
Written Oct. 10, 2007 / Report /
Devin, your benefit would be viewing the links other people submit, wouldn't it? Just like Digg, Clips, Delicious, etc?
Devin
Written Oct. 10, 2007 / Report /
Yeah, but thats only once the site has become popular and actually has links submitted. For the site to organically grow it needs to have that pull. For digg to get started, duh, it was the first one to do it so people went.
Is there really a big 'niche' demand for a site like this? Or can the same be done on digg, delicious, etc?
Kyle
Written Oct. 11, 2007 / Report /
I think the issue is that we're thinking about this from a developer's standpoint. From a developer's standpoint -- it's super easy and simplistic.
But you need to look at it from an exec's standpoint. They need to spend their time finding the right group of developers to make it. They need to take the time to approve the PO. They need to take the time to meet with the developers and tell them what they want. Then they need to take the time to approve it with corporate standards, go through QA, ensure security, etc, etc. A lot of money is burned when the decision makers are separated from the developers.
Could you imagine how much more time Clips would have taken to develop if you guys had no control of the featureset or design? If you had to go through formal reviews after IA, design, and implementation and make tweaks to the client's demand?
Not to mention the disheartening state of "professionals" in our field... you gotta remember the level you & Mike are at is some of the top 5% of pros skillset-wise. A lot of money is burned on people that... well, suck at their jobs.
So yeah, $40k to me seems like a fair number to me.
Scrivs
Written Oct. 11, 2007 / Report /
You are making it sound like it was made from scratch though. Telling people you want a Digg for software and they go out install Pligg and add a header does require some type of planning, but not to the extreme that you make it out to be. It's a basic install of Pligg that only allows one category. I'm still not seeing $40k spent here no matter how you want to justify it.
I don't blame the people that got $40k out of it, but I do blame the people who paid for it for being suckered.
I do agree with this, just not in the case of Intel and this site.
Oli
Written Oct. 11, 2007 / Report /
Yeah but sorry... What's the remit for something like this?
You can move backwards and forwards over design elements but as I said yesterday, it's still pretty ugly round the edges and it's pretty much a stock pligg install in terms of features.
Oli
Written Oct. 11, 2007 / Report /
I reckon that the $40k figure could just be a "WOW! look we spent so much money on this that it must be good".
Conspiracy, but well... look at it... I wouldn't pay $40 for that.
Kyle
Written Oct. 11, 2007 / Report /
But see, that's the thing. Execs don't know about things like pligg, or even most of the time digg. They don't know to ask for a digg clone -- if it were that simple, they'd be developers.
You're assuming a lot here: that execs know what digg is, that execs know what pligg is, or even that their developer group of choice knew about pligg before building it! It could have easily taken someone 8 hours to review digg clones before even selecting the platform to start with. Then you're assuming this person knew PHP and not some more common language like J2EE or C#.
It's hard to rip yourself out of your point of view if you live in a developer-driven world.
Scrivs
Written Oct. 11, 2007 / Report /
I understand and agree with where you are coming from in other examples. However, this was an internal project so I am going to go under the assumption that executives had less to do with this than we think. Also...
If there isn't PHP expert working at Intel they are in more trouble than I thought.
Ozone42
Written Oct. 11, 2007 / Report /
If you know J2EE or C#, or any programming language you can pick up PHP in very little time.
Kyle
Written Oct. 11, 2007 / Report /
I'd challenge you to take a look at a lot of "seasoned" comp sci people -- PHP is usually regarded as lowly and cumbersome to the vast majority of the developer community. Also, I would definitely argue against that... translating from a complete OO environment to a functionally-driven language is a mindblast, for sure.
Smart, passionate developers are so, so, different than the average developer in our field.
Ozone42
Written Oct. 11, 2007 / Report /
Kyle,
"lowly and cumbersome" or not, it's easy to pick up. They may not want to use it for whatever stupid reason, but that's not to say they can't. You just need a very basic understanding of programming, boolean logic, loops, etc.
Different tools for different jobs. Just for the record, when I run into people with attitudes like that, I fire them. Immediately.
Devin
Written Oct. 11, 2007 / Report /
I definitely see what Kyle is saying. I can picture 10 'managers' (execs, whatever you want to call them) being involved with a plethora of calls and/or meetings to discuss this. Then status updates. Then time spent actually implementing it (cost to a group of interns).
The time spent can obviously be translated to lots of dollars and cents..
Just because Intel has people that know PHP doesn't mean they have them in the department that wanted this...
karmatosed
Written Oct. 11, 2007 / Report /
I see focus groups and a lack of scruples web company running quickly to the bank.
Christian
Written Oct. 11, 2007 / Report /
From my own experience, $40k for a site like this is peanuts for a company the size of Intel.
I've been involved in the development of sites with less functionality that cost more (don't ask).
Rather than the money, the question to me is whether it was worth the investment of time and what the continuing time cost will be as opposed to spending it elsewhere on something 'more useful'.
Time will tell. My bet is that in 6 months time this site will be dying a slow death...
Scrivs
Written Oct. 12, 2007 / Report /
I'm pretty sure it is not even going to get off the ground. Not like Intel is going to go around advertising it.
montoya
Written Oct. 12, 2007 / Report /
A big company like Intel will waste a lot of times with meetings, drafts, paperwork, reports, and reviews. All that adds up and in the end they spend more on talking about the work than the actual work itself. That's how they get the $40k price tag.