For some reason I associate Technorati and FeedBurner together when I think of darling Web 2.0 companies. They were both started a couple of years ago and are used often as shining examples of Web 2.0. FeedBurner has its minor bumps, but always seems to be growing and receiving rave reviews, while everyone claims to use Technorati, but not really use it.

Ironically today, FeedBurner got purchased by Google and Technorati did an abysmal redesign with a scrolling marquee. I don't really have any deep analysis here, but I just find it interesting that these events happened today with these companies.

Congrats to FeedBurner and ummm, some kind of luck to Technorati.

I don't know who worked on that Technorati design, but they need to bring back the old hotness of Derek Powazek who worked on the first version and dump this new crap they have. The tag cloud is all the same color and tags are only separated by 1-2px of size so it all crams together. Totally useless.

And congrats to John Zeratsky, a 9rules member who works at FB who I really hope had stock options :)

Wow. Google purchased Feedburner. This is big news.

So the rumors were true.
Wow, where do I get my G brand?

Damn, Google is just buying up the internet. That seems like a good acquisition though. Here come Google ads in your Reader.

I think anyone who put a little thought into it would have seen this coming.

Google releases Analytics.
Google acquires Measure Map.
Google gets round to making Analytics useful by integrating Measure Map's hotness.

Wait. It's missing something...

Oh yeah, feed statistics.

Hmm. No one seems to be talking about Analytics integration. Just ads in feeds.

Did I miss something?

Yeah I think that would be even more enticing to have all stats in one interface, but seeing how long it took them to integrate the current interface I wouldn't hold my breath for any wonders. Ads will be the first thing they hit up.

I like the way the technocrappy-add-a-dash-of-gradient-and-a-tag-cloud=success-i marquee on my browser stutters, it's almost like an old skool rave track... ;)

I have the two brands tangled in my head too - it almost seems odd that Google didn't snap them both up (yet.)

There's a lot more to the redesign of technorati, though. Sure it sucks and the ticker's gotta go, but get inside that thing. They've totally repositioned themselves as a lot more than a blog search / vanity authority marker. They're featuring new (social) content verticals. It's a big move.

Well the problem is you don't know what you are looking at from first glance at the homepage so digging deeper doesn't even seem like an option.

@scrivs - my point is that more happened at trati yesterday than a monkey + football redesign. I was more interested by the idea that they're moving away from something that could have been easily acquired and plugged in (by Google.) They're trying to position themselves as a player in new verticals.

Yeah I was following you, but I was taking it from the angle of a general user. Sure we all know about Technorati, but if someone new goes there what are they supposed to get from that homepage? I'm sure many of them wouldn't even bother to dig deeper and that is a major problem.

Yeah, they should have rolled out the new features yesterday and the design changes a few weeks later. Nobody does that though, and it ends up giving tangled feedback. Reminds me of the USAToday redesign - great features, terrible design.

I'm not even sure that ugly is enough to scare people away any more, though. Look at techcrunch.

google knows too much about everyone. To be honest, I really don't want them running my feed!

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