Yesterday I was reading Mapping the Web and I came across their article Cash or Trash entry on Technorati and was suprised to see the commentors saying they would put more cash into it. Now I use Technorati to check who is linking to my sites, but then I'm out just as fast so I was curious if you use Technorati for anything beyond checking backlinks?
I'm not saying the company doesn't deserve all the recognition that it gets, but maybe I'm missing out on something that I don't know about yet. If I'm going to search for a term it is pretty much always going to be on Google.
25 Comments
oniTony
Written Jan. 13, 2007 / Report /
Ah, but you're not the only one checking for backlinks, others can and do as well. Such as TLA/ReviewMe to measure your site's worth.
Technorati is great as a statistic (not really as search), though.. They don't have a good revenue model, and I think that's what Aidan has been saying in some of his other posts.
Scrivs
Written Jan. 13, 2007 / Report /
Well I won't get into the problem of using backlinks as a measure of success, but I am curious to see if they have anything else planned for the site. Their revenue model can solely be on CPM ad revenue since people go to the site and click away seeing who is linking to them.
DigitalRealm
Written Jan. 13, 2007 / Report /
I am curious about this as well....I heard so much about how great Technorati was so I signed up, claimed by blog, and well......nothing really. I check it here and there for backlinks. The longest I have ever been on the site was to register. After that, it is like 20-30 seconds here and there for a quick glance.
So why do people use it? I am hoping too that I am missing some really cool feature that I just did not stumble upon yet.
oniTony
Written Jan. 13, 2007 / Report /
Then again you can check the backlinks through Wordpress, which in turn simply accesses Technorati's API. You never even have to go to their website.
JustinKistner
Written Jan. 13, 2007 / Report /
Honestly, I use Technorati because I know it's pages are crawled by Google and having a presence there boosts my traffic. I never use it for finding content, which is why they are supposed to exist.
Scrivs
Written Jan. 13, 2007 / Report /
Seems people are in the same boat as me. It is quickly becoming a top site on the web, but I'm starting to believe that it is just bloggers going to check their stats. Even the top blogs like Boing Boing have been favorited by less than 1500 people so nobody is really using it for that side of the service.
theadmad
Written Jan. 15, 2007 / Report /
Totaly agree...Only when I registered over there I looked for blogs with my same tags, but then I realized it was much more efficient to check the links of the best sites on your topic.
So yeah, I guess it's turned into a link checker.
Wonder if any 'non-webmaster' ever visits Technorati...
mndoci
Written Jan. 15, 2007 / Report /
I have a bunch of watchlists set of up for some keyword combos. I use that every now and then and for some keyword searches. In niche areas like mine it can be useful. In other areas, I am sure there would be a lot of noise
weefz
Written Jan. 15, 2007 / Report /
Every once in a while I'll look up some tags to see what other people are saying about the same topic I've just written about. I don't do it nearly as often as you'd think from all the Technorati hype though.
Nuthatch
Written Jan. 15, 2007 / Report /
I've found it a decent place to find blogs that are scraping my content. How sad.
Written Jan. 15, 2007 / Edit / Report /
I signed up because someone told me to but don't use it as anything. I think I added a few of the blogs I read at the time, and now maybe log in every week or maybe every month. I didn't know it was supposed to be anything else because if I am looking for blogs on a certain subject I use Google
Alvinz
Written Jan. 15, 2007 / Report /
I signed up because all those sites on getting traffic told me too. But I find it useless, other than checking who's linking to your site.
apogee
Written Jan. 15, 2007 / Report /
I actually like Technorati. It's more of a real-time search engine whereas Google tends to be pretty static. I wish a company like Google would buy Technorati, so they'd have some better infrastructure and simplify the interface. I think they're trying to accomplish too much, though. I liked it better when it was primarily a blog search engine. Here's how I use Technorati:
1) Database of keyword tags for Technorati TagMan game
2) Pull RSS feed for a given tag when I'm tracking something
3) Check popular page and tags page for ideas for blog posts
4) Use their posts and blogs pages when summarizing a tag. Example: scrivs
Basically, I think they're chasing too many ideas on the front end w/o having a reliable back end. I find Technorati useful mostly for research purposes, particularly related to tags.
mndoci
Written Jan. 15, 2007 / Report /
Agrees with apogee. Research around specific tags and/or tag combos is where it shines.
investstock2007
Written Jan. 15, 2007 / Report /
so how does technorati exactly work...havent used it yet :(
AndrewWee
Written Jan. 15, 2007 / Report /
I use Technorati quite extensive. (or rather I optimize the tags in my posts).
Since it pulls RSS feeds and doesn't actively index the web, it wouldn't hold a candle to a search engine. And rightly so, because that wasn't it's original intent.
Technorati's useful though to get a sense of the pulse of the blogosphere and see the latest keywords.
If you want late breaking developments on current events like tsunamis or hurricane, on-site bloggers can sometimes report news faster than the networks and news sites.
Also, if you're tagging in a strategic manner, you can pull quite a bit of social traffic from Technorati and other tag/RSS sites.
Octane
Written Jan. 15, 2007 / Report /
"Technorati is great as a statistic (not really as search), though.. They don't have a good revenue model, and I think that's what Aidan has been saying in some of his other posts."
Their search is pretty rubbish, too.
That said, I still get plenty of traffic from Technorati, so I can't complain too much...
anadgouda
Written Jan. 15, 2007 / Report /
Tags are what I use Technorati for. Tags for indexing my site and tags for looking for specific information. I do not use it extensively, but like Octane, I do get some traffic from it. I used get backlinks from there, but nowadays sitemeter tells me much before if someone visits from site.
bbenzinger
Written Jan. 15, 2007 / Report /
I use Technorati mostly for research and finding new product launches. I don't subscribe to specific tags, though I do bookmark a few so I can easily refer back to it when I'm in... "research mode". Also, when researching a product, I often search the url of the site so I can find what others are saying. If I find something that's notable, I mention it in my writeup and link back to it. (Today for example: I wrote about a new product called Footnote and was able to come across the developers blog announcing the launch which contained information my readers likely want to see. So I linked to it in the writeup). To be honest though, I mostly use Google's Blog Search when it comes to researching.
Technorati also has this great personalized favorites feature for its users where they can favorite blogs and keep up with them - like a feed reader, but simpler. Site owners can also find out how many users have subscribed to their site and see where they rank when searching their address. I also subscribe to Technorati's search results for my site so I can easily find discussion with reference to my site (I've noticed results get a little spammy at times though). I can go on as to why I like it, but I've got to get back to work ;-).
firesnake
Written Jan. 15, 2007 / Report /
I don't really use Technorati, I find it a little confusing, honestly. Learning to use it more effectively is definitely on my to-do list. The one I'm loving for blog browsing is mybloglog.
apogee
Written Jan. 24, 2007 / Report /
Scrivs - Your note got me thinking about tags vs keywords. For some time-sensitive keywords, like for events, I think searching by tag can be more useful than using a search engine where the "content" is a little more static. I'm not sure, though, that Technorati is the best utility for tag searches. What do you think?
Tyme
Written Jan. 25, 2007 / Report /
I don't use link service (like del.ic.ious) but wouldn't those be better for finding things based on tags than Technorati?
apogee
Written Jan. 25, 2007 / Report /
Tyme, I guess that depends what you're looking for. Technorati for blogs, Flickr for photos, del.ici.ous for URLs. I can see the need for a search engine that's somehow aware that tags aren't quite the same as keywords and pulls tag search results from multiple sites. Not sure that sites like TagBulb, KeoTag, Dumbfind are the answer, though. Ditto for Technorati. If any of the big search engines were to find a solution, you'd think it'd be Yahoo since they own both Flickr and del.icio.us.
BTW, I don't understand why they don't either integrate del.icio.us into their search results or use del.icio.us bookmarks in their search ranking algorithms as an alternative to Google's PageRank. What's a better indication of a URLs authority - a link or a bookmark? Yes, either can be gamed, but somehow I think that if someone takes the time to bookmark a page, that's a better "vote" than dropping a link. I think Yahoo could create a better search engine than Google if they somehow incorporated del.icio.us.
michaelper22
Written Jan. 25, 2007 / Report /
I don't really use Technorati to a mojor extent, but I occasionally look to see if anyone actually linked to me. Also, sometimes I will explore various tags and see what's out there.
Written Jan. 25, 2007 / Edit / Report /
To answer the initial question, I haven't got a clue why I actually drop by there every three/four weeks.
Absolutely no clue.