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Data Portability: It’s The New Walled Garden

article First Clipped on May. 16, 2008

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Internet giants know that the days of getting you to spend all of your time inside their walled gardens are over. So the next best thing is to at least maintain as much data about the user as possible, and make sure they identify with your brand while they are out there not being on your site. The most valuable information a user has is his or her identity (that’s why the big guys are so eagerly adopting the issuing side of OpenID so you log in with, say, your Yahoo account on other sites), as well as their friend list (valuable, plus users hate to keep redoing it all over the Internet) and other information.

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