The new iPhone 3G that Steve Jobs announced today is the coffin the existing mobile phone industry will be buried in. I'm calling it.
There's no doubt in consumer's minds that the iPhone is the king of the hill of the cellphone industry. If someone is looking to buy a new phone then they're probably coveting the iPhone in the back of their mind. This is still a probably notion as the iPhone hasn't reached the ubiquitous status like the iPod, but it's getting there. If you're in the market for an MP3 player then the iPod is definitely on your mind. Soon, it will be exactly the same for the iPhone.
Apple has entered the most crowded marketplace in the world and was ready from the start to start making billions. They didn't half-ass their first entry into the cellphone world, they went full speed ahead and Jobs announced that the technology in the original iPhone was at least 5 years ahead. Cellphone executives laughed. Palm CEO Ed Colligan has this to say in his now-famous quote:
"We've learned and struggled for a few years here figuring out how to make a decent phone," he said. "PC guys are not going to just figure this out. They're not going to just walk in."
Well Apple did just that, they walked in. And now, with the new iPhone coming out in a month, they're putting everyone on notice that it's Apple's game to lose. Nobody else can win it, Apple can only lose it.
How? Well with the new $199 price point they just put the iPhone's price right up against any other phone you could get with a 2-year contract (in the U.S.) and it's an unbelievably attractive offer. Get the phone you actually want for a price that you're planning to spend. Before, no matter how badly consumers wanted the iPhone, the price point was not what they were willing to spend. Now, you can get what you covet for a good price.
The new iPhone is going to kill. Everybody else.
» TV Sidekicks That Steal My Show ... Last Reply: 5 months ago by Scrivs.
Will and Grace was a lot less funny without Sean Hayes' character being there. I'd consider him a sidekick.