LooseSuits

From the Clip Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs posted by Tyme:

How worthless are these ads? Lookery, an ad network for social apps on Facebook and elsewhere, is renewing a promotion, guaranteeing 15 cents per thousand page impressions to app developers who sign up. With two ads per page, that comes to 7.5 cents per thousand ad impressions (CPMs). Back in January, Lookery was offering 12.5 cents per ad impression. So that means Lookery has cut its ad rates nearly in half.

This doesn't surprise me at all and is a big problem for Facebook. At least Myspace was aware from the beginning what to do to gain revenue and wasn't ashame to just plaster the ads on there. Facebook, while I have respect for what they do, tried to keep it too clean and give targetted ads that just don't pull any weight.

With so many pageviews, an advertiser can see their campaign for the month gone in a couple of hours so who would be willing to pay a premium on the CPM rates?