With so much emphasis placed on images or lengthy wordplay, it is great to see how Durex has gotten their point across in this ad with very few words. I can't understate the brilliance of this to me and it made me chuckle out loud. Makes me salivate at the thought of what they will think of next, if they do think of anything next.
I will definitely keep them in mind next time I...that's another discussion I suppose.

9 Comments
chris
Written Jan. 25, 2007 / Report /
Haha, I saw this earlier. Evilishly clever.
leliathomas
Written Jan. 25, 2007 / Report /
Oh God, that's great. hahaha
Everyone seen the Pronto condom? Pretty clever.
JPhill
Written Jan. 25, 2007 / Report /
This would really piss me off if I was one of the guys who did use other products and had a kid.
cww
Written Jan. 25, 2007 / Report /
Ugh... I did that ad 3 years ago in college. Seems like a simple enough concept though; I imagine others have done it before as well and it probably never got past approvals. Plus, I can't imagine anyone from my graphic design class ever made something of themselves and got a job doing campaigns for Durex. Lawsuit averted!
My ad had a screaming baby as the background instead of this tranquil blue thing... not really sure which of those is more effective, but I know which one is more annoying, and I loves me some annoying.
stefani
Written Jan. 25, 2007 / Report /
funny and sucky all at the same time.
stefani
Written Jan. 25, 2007 / Report /
I dont know about any of ya'all but i've never had a condom break....I think its a myth.
JPhill
Written Jan. 25, 2007 / Report /
It's not a myth.......no further comments. :)
stefani
Written Jan. 25, 2007 / Report /
omg john, you're funny.
jhuskisson
Written Jan. 26, 2007 / Report /
I love advertising when it's this simple and to the point :)