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Ashanti Kills: viral marketing gone bad?
Written By Tyme on Jun. 25, 2008.
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From the Clip Ashanti Kills: viral marketing gone bad? posted by Tyme:
Universal Music promotes Ashanti's new music... and murder in a viral marketing campaign they call a "Gotcha Gram". Bad idea? Or viral gold?
The video describes Ashanti's marketing campaign (which was pulled) for her new music. They ask if this campaign went to far? I can see both sides. It can be compared to the violence in video games. Just because someone plays a violent game doesn't mean they will go out and murder someone.
On the flip side, they make an effort to keep adult material out of the hands of kids. Was this done with this campaign and honestly how can a company monitor something like that? The song itself has nothing to do with the type of violence the marketing campaign added to the situation. I personally wouldn't want my song associated like that but artistic expression is different for everyone.
What do you guys think? Was it over the top or are people being too "sensitive"?
Scrivs
Written Jun. 25, 2008 / Report /
Definitely could've done better, but of course if people are talking about it then it had to work in some sense. But her music and her style doesn't lend itself to the message the marketing campaign went with. They could have stuck with the murder theme if they went more comedic or cartoony or something.
If she really wanted people to send it to the ones they know are cheating then a "haha I'm gonna kill you haha" type of thing would've worked best. Not, "I'm really going to kill you, but I'll let you pick the weapon".
TJenkins
Written Jun. 26, 2008 / Report /
I thought this was about Heroes, because in Heroes the Ashanti virus does indeed kill...93% of the worlds population in fact.
Scrivs
Written Jun. 26, 2008 / Report /
Haha I didn't even make the connection, nice.