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What do you want from an ad network?
Written By Scrivs on Jan. 25, 2008.
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As webmasters I'm sure you are aware there are plenty of different types of ad networks out there that you can use to make money, but it still seems very few of us use any of them. For the people that do implement ads on their site why don't you use most of these ad networks? Is there something they are missing that you would want? Too difficult?
I always liked the concept behind BlogAds, but never the implementation behind them. The Deck does a great job for a limited inventory of publishers. I just can't picture what the perfect ad network would be. Maybe it includes:
- High % payout for publishers.
- Based around a community. Everything else on the web is community-based yet selling ads is almost something we must do on our own.
- Building relationships with your advertisers. Many times it's just a stranger slipping money into your pockets killing almost any chance of doing anything long term.
Do you have anything else for the ad network you want?
fuscom
Written Jan. 25, 2008 / Report /
The one thing I find that is really overwhelming in online ads is the lack of creativity. After a while, they all look the same. I mean, seriously, blur your eyes on any page in 9rules (or any ad supported website) and everything just blands together in one big blah.
With all the multimedia power we have at our fingertips, and all the 'creatives' floating around all the social networks, you'd think they could get together, borrow some ideas from offline ads and come up with some cool, relevant, enjoyable, and not detrimental to the experience, advertising.
Contextual references don't sell me. Pictures of your product doesn't sell me. Glossy 2.0 icons of your product don't sell me, and non-intrusive text ads don't sell me.
What sells me? Looking like you gave a damn in your efforts to sell me.
Scrivs
Written Jan. 25, 2008 / Report /
I get what you are saying, but how would you apply that type of stuff to online advertising without pissing people off? The site you linked to has great examples, but I can't see those taking place in a 250x250 space for example or maybe it can and I'm not one of the creatives.
fuscom
Written Jan. 25, 2008 / Report /
Why not? Space is space, whether it be on a beach towel in Tampa (say) or a coffee cup, or the trunk of a taxi. It's not the space, or the place where that space is that matters -- it's rather how it's used. My point is that I don't think the spaces used online are being used effectively at all.
Online ads, in my opinion, are ruled too much by algorithms and cost formulas and analytics...too much left brain being crammed in to the right brained space and practically crushing it out of existence.
Ad networks need to stop worrying about what's happening on the backend for a while and start concentrating on the frontal experience.
fuscom
Written Jan. 25, 2008 / Report /
I sent you a P/M cause I'm feeling 9rules generous tonight. As you're reading it, think about your main theme for 9rules -- quality loves company.
Scrivs
Written Jan. 25, 2008 / Report /
I will read it shortly and don't let this old man's banter discourage anyone else from participating. Although he didn't answer the question I'm still curious to know what people would want in their "perfect" ad network.
elliothere
Written Jan. 25, 2008 / Report /
Whatever makes me the most money without being annoying. ;)
Text-Link-Ads have been doing me well, and recently I've been beta testing Adpinion--I really like the concept, but so far I haven't really made much of anything with it.
Scrivs
Written Jan. 25, 2008 / Report /
Yeah everyone wants more, but doesn't mean they deserve it.