LooseSuits Clips

MySpace Fills Out Advertising, Marketing Ranks

Tyme — Fri, 01 Aug 2008 18:49:23

MySpace today announced a spate of appointments among its senior advertising and marketing ranks designed to shore up engineering, business development, advertising, marketing and customer-care divisions.

$80 Billion? Online Display Market Is Being Overhyped

Tyme — Mon, 28 Jul 2008 16:34:34

But amid the frenzy, it might be worth taking a look at whether today's economic and marketing developments are shrinking that pot of gold they're all after. Because guess what: The trough of ad dollars flowing from places such as TV and print to the web isn't bottomless after all.

Spam King escapes prison, kills self and family.

Ozone42 — Fri, 25 Jul 2008 18:12:02

As horrible as it is, given what this guy did for a living it does not surprise me at all

Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs

Tyme — Tue, 22 Jul 2008 21:37:10

How worthless are these ads? Lookery, an ad network for social apps on Facebook and elsewhere, is renewing a promotion, guaranteeing 15 cents per thousand page impressions to app developers who sign up. With two ads per page, that comes to 7.5 cents per thousand ad impressions (CPMs). Back in January, Lookery was offering 12.5 cents per ad impression. So that means Lookery has cut its ad rates nearly in half.

Atari Creator Says Games Fertile Ground for Marketers

Xiarria — Fri, 11 Jul 2008 22:42:58

Nolan Bushnell, who as the father of Atari is considered by many to be the godfather of video games, believes every advertiser should have a significant amount of money targeted at the casual video-gaming space. Mr. Bushnell now serves as chairman of the board for NeoEdge, which created the NeoArm ad-enabling technology and the NeoAds advertising network.

Don't Sell "You" as a Product, Sell "You" as a Brand

Tyme — Wed, 09 Jul 2008 16:42:59

Can you imagine how successful companies would be if they sold their brands like we sell our personal brands?

Ad-Targeting Companies and Critics Prepare for Senate Scrutiny

Tyme — Wed, 09 Jul 2008 17:01:25

The Senate Commerce Committee will hold a hearing Wednesday to look at the policy issues raised by advertising that is targeted to the online behavior of Internet users.

Marketing to Women: R.I.P.

Tyme — Mon, 07 Jul 2008 15:54:12

It was a subtle rumbling of the earth, a shifting of perspective. I think it could mean the death of marketing to women. Not that that’s a bad thing.

Be KANYE: Bad Campaign, Fun Ad

Tyme — Wed, 02 Jul 2008 16:17:33

A countdown on Be KANYE Now ticks down to July 13th — at which point, one presumes, more will be revealed about what it means to be Kanye. Maybe it’s a little creepy that Kanye’s “vision” is a world where everyone who wants to be Kanye can be Kanye — kind of like if John Malkovich had written Being John Malkovich himself. But in the context of promoting a vodka brand, it does make sense.

Man vs. Banner Ads

Tyme — Wed, 25 Jun 2008 21:48:05

Of all the Internet’s creatures, the many species of banner ads may be the most deadly.

Ashanti Kills: viral marketing gone bad?

Tyme — Wed, 25 Jun 2008 22:02:03

Universal Music promotes Ashanti's new music... and murder in a viral marketing campaign they call a "Gotcha Gram". Bad idea? Or viral gold?

Sponsorships and Blogger Hypocrisy

Tyme — Tue, 24 Jun 2008 03:10:52

It seems that unless you are a part of a blog network or some big name blogger the idea that you would even think of stepping beyond the bounds of ad networks and god forbid go looking for deals of your own then you are stepping beyond your pay grade and need to be put back in your place.

Google to Unveil New Ad-Planning Tool

Menthos — Tue, 24 Jun 2008 15:40:21

Google is expected to unveil a new ad-planning tool for agencies and marketers at an industry conference on Tuesday.

Traditional Media Not Dead Yet for Marketing, Study Says

Tyme — Wed, 18 Jun 2008 22:15:31

A study to be released on Wednesday finds that advertisements appearing in traditional media like television are still “much more likely” to have made a positive impression with consumers than ads running in digital media.

Wii Fit girlfriend viral video actually an ad?

Tyme — Thu, 12 Jun 2008 13:10:27

The video has fallen under suspicion as being a viral ad after it was revealed that Gutierrez is the director of interactive media for Tinsley Full Service Advertising--indeed the original YouTube video poster is called 'tinsleyadvertising.' According to his company bio, "he creates web, e-mail, and interactive marketing solutions that perfectly integrate with television, radio, and print campaigns." He also has a history in game design.

Make Your Web Site Work for You

Tyme — Thu, 12 Jun 2008 01:36:23

Your Web site isn't "about" your company, it's an extension of your company. If it's unprofessional, you're unprofessional. If it's cluttered, you're cluttered. If it's hard to work with, you're hard to work with. By contrast, if it's well put together, smart, and easy to use, so is your company. At least that's what people will perceive.

Fictional Stars Get 21st Century Facelift

estarla — Wed, 11 Jun 2008 21:27:03

Found it extremely interesting just how these companies chose to "update" characters I knew in my own childhood. If I ever thought at age 8 that the Strawberry Shortcake of the future would be more interested in chatting on her cell phone than petting Custard (her cat), I would've imploded. :)

Marketing is like brushing your teeth

Jaya — Wed, 11 Jun 2008 15:43:52

Even if all you can do is a small bit of promoting don’t hesitate to do it. If might simply involve leaving a comment on another site that doesn’t even bring over one person for the lifetime of its existence, but are you willing to take the chance it doesn’t? With so many competing products and sites, I can tell you a million varied ways to differentiate yourself from the crowd, but if the crowd doesn’t know you even exist then there is no point.

YouTube: You Created the Content, Now Sell the Ads

Tyme — Mon, 09 Jun 2008 23:24:45

Google, looking to monetize video site, is letting content producers sell advertising on their branded channels.

14 Creative Advertisements

Scrivs — Wed, 28 May 2008 04:57:37

The 3M one is especially tripping me out.

PR Secrets for Startups

Tyme — Tue, 27 May 2008 23:13:36

12 PR secrets that will help new businesses.

'Digital Savvy' Tend to Be Luxury Shoppers, on the Go, Independent Voters

Tyme — Tue, 27 May 2008 18:49:03

Digitally Savvy* consumers are 56 percent more likely than average to own or lease a luxury vehicle, 175 percent more likely to have spent $500 or more on men's or women's business clothing in the past year, and 49 percent more likely to own a second home.

Mass Mag Exodus Continues as Brands Follow Men Online

Tyme — Tue, 27 May 2008 19:27:50

Some magazine publishers hoped that this year would see marketers shake off their exuberance for digital media. Perhaps, amid a sober reassessment of the actual results from so much digital experimentation, print could even recapture some of the ad spending lost to the internet.

Fat chance.

Dissed Online? How to Fix Your Brand's Rep

Tyme — Sun, 25 May 2008 03:37:42

Today's consumers don't hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control

Marketers: Print Budgets Down, Online Ad Spend to Grow Rapidly

Tyme — Sun, 25 May 2008 03:41:29

Marketers are continuing to put ad dollars online at the expense of print advertising, according to the 2008 "State of the Marketer" survey report from Eloqua, which found that 55 percent of marketers anticipate a decrease in print ad spend three years from now, reports MarketingCharts.

Social Network Ad Spend Doesn't Match Hype, Forecast Lowered

Tyme — Tue, 20 May 2008 21:25:26

eMarketer has lowered its projections for US social network ad spend. It now estimates advertisers will spend $1.4 billion to place ads on social networks in 2008 — down from its last projection of $1.6 billion

Why word of mouth doesn't happen

Tyme — Sat, 17 May 2008 00:10:38

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about."

What's up with that?

What Every Good Marketer Knows

Tyme — Sat, 17 May 2008 00:15:17

Things every marketer should know. Knowing what to do is very, very different than actually doing it.

Social network marketing: Getting from zero to critical mass

Scrivs — Thu, 15 May 2008 09:37:14

I've heard several pitches in which an entrepreneur outlines a marketing plan for their business which is lots of hard work, but eventually they reach a "critical mass" point where all of a sudden magic kicks in, and smooth sailing is ahead. What these discussions often leave out is, what exactly is a critical mass point anyway? How do you know where it is, and how do you know if you've hit one?

Plethora of Data Should Offer Clarity but Instead Creates a 'New Opacity'

Tyme — Tue, 13 May 2008 19:25:59

Investors have never had more information about how marketers and media are performing in the marketplace. As a result, they've never been more confused.

Google: Those TV Spots Better Be Good

Tyme — Mon, 05 May 2008 19:15:56

If you're fretting that Google's TV Ads system will somehow commoditize the $64.4 billion the TV industry takes in ad revenue, don't. Google has a more radical notion than that.

In Planned System, You'll Pay More for the Same Slot if Your Ad Doesn't Perform

75% Of Your Site Visitors Will Never See Ads Placed Below the Fold

Tyme — Wed, 30 Apr 2008 07:37:45

An eyetracking study published on mediapost.com says that an ad placed above the fold* is visible to 100% of site visitors though only about 60% of them actually see it. And in case of ads placed below the fold, only 25% of your site visitors will ever see the ads.

The Real Threat to Google

Tyme — Wed, 30 Apr 2008 07:59:34

As more consumers browse the Web on their cell phones, the No. 1 search engine must cope with less space to place ads.

Corporate Vlogs are the future of PR

Tyme — Fri, 25 Apr 2008 02:12:53

We conceived of a general interest show which first and foremost is *entertaining* to the viewers. If it is not entertaining you have no audience. After you make it entertaining it's virtuous for the user to get something out of the show. It could be information on how to become a pilot, speak french, or flirt. Of course, it might not be informative at all and just be fun, like I'm Gonna Get you Spamma.

The Mahalo team has a blast writing, directing, and acting in these videos--it's a ton of fun. I love it every time they write me a part.

Stop guarding your precious brand

Tyme — Tue, 15 Apr 2008 21:50:06

You can’t stop people from talking about you. You actually want them to talk about you, right? Yet, invisibility or apathy is the effect that constant Marketing “no” has on company’s brands. There’s no need to guard, no one wants to attack. Regardless, the truth is that Marketing is overburdened. It’s stupid to task them to be responsible for molding a big Marketplace to their little will. The world doesn’t work that way. If a product sucks, it sucks and no amount of Marketing can fix that.