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From the Clip Google's Cutts: Good directions drive traffic to your website posted by Tyme:

Certainly, achieving visibility in Google's search rankings can be a mystery. To help solve the riddle, USA TODAY sat down with Google's Matt Cutts, an engineer and active blogger, who has five easy tips on how to "optimize" your site so Google and the rest of the world can find it.

 

Thanks so much Matt. He looks like he just got his face shaved in the Google barber with aroma therapy and a live new-age band playing ... with Yanni himself there being paid hourly. I recognize he may be addressing noobs, but please ... the stuff he said is ALL OVER THE WEB already.

Add tags? Put the search term on your page? ... is he kidding?

I'd like to ask his majesty why I've done all those things and lost and found my Google PR twice. (It's currently lost again, from a 4/10 to a 2/10).

I wish Google didn't rule the internet, they blow.

Haha it can be a bit depressing when you rely on Google for your traffic because so many factors come into play that you don't ever feel like you are really in control. They boost you up for no apparent reason and they have no problem penalizing you for those same reasons, but you will never know why.

All you can do is continue to produce good content and keep on getting inbound links and pray the search engine gods smile down upon thee.

Thanks Scrivs :) ...received... If I were Google, this is what I'd base rank on:

1. Circulation (inbound links)

2. Analytics (unique visits per day)

3. Net (the amount of money the site brings in for writing.) This one is a bit tricky because while it is how I judge my own blog's performance, It might be unAmerican to have people report that publicly.

To lighten the topic, I found and deli.cio.us-ed a photoshop tutorial where you can make cool funny buttons for your site with Google's logo:

Here's my "CAN" logo idea linking it :) fun. Maybe they will reconsider my site is worth pagerank again.

http://www.logoogle.com/Photoshop-Tutorials-Google-Logo-1.htmcan google

Well looking at what you have then the rich would just get richer while the poor stayed poor. You have to figure, the big sites get most of the links and therefore they get most of the traffic so the cycle of them staying on top would never stop.

Then you have artificial inbound links that people bring in. For I like the metric of the quality of links coming through. If you happen to get a link from the New York Times, that should definitely mean more than a link from blog #3234234234234.

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