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Design Couldn't Save Yahoo

First Clipped on Feb. 15, 2008

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Designers and enlightened business thinkers alike are fond of touting the strategic importance of design, the competitive edge that a strong design sense can provide to a business. I’m a believer in that logic, but given Yahoo’s less than flattering position as an ailing company subject to the whims of stronger players, I have to ask: did design make a difference?

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